Mars Incorporated – AI Festival 2020
Creating a digital experience for Mars Incorporated to make 5000+ employees and partners feel like they’re at a conference, from the comfort of their homes!
BRIEF
A digital solution to showcase Mars AI Capabilities
Mars Inc, approached RUDE with a brief of creating the graphic and video assets for their AI Festival, to close 2020. This was going to be aired to over 5000 Mars employees and partners, all over the world.
We began with creating a proposal that outlined all of the Segments and the lower 3rd’s we were going to create
PROCESS
An on-demand experience to be pro-active
We worked closely with Mars employees, on different levels, to create 50+ posters to represent each speaker at the festival, these speakers ranged from people at Facebook to Microsoft to L’Oreal.
Providing videos for the festival and the audio, all whilst creating an experience with the website, by staggering the speakers and agenda, updating it in a way to get people checking back on the site.
RESULTS
All-round applause from start to finish!
Before the festival launched, we created movie-like posters, on-brand to Mars, and showcased all the external speakers!
Though this festival wasn’t held in person, Mars employees and partners felt like they were right there – they felt included with the interactivity and the way the speakers kept them engaged from start to finish!
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We’re a branding & marketing studio who are excited about making a difference, we care, we’re not rude, we are R U Doing Enough!