Hocus Pocus Records approached RUDE to rebrand after a solid 10 years, they wanted to appeal to a younger audience, but we still needed to bring that authentic, gritty, drum and bass vibe. It needed to be evil & dark, but approachable at the same time
BRIEF
The initial stage was research, we looked at an array of Drum and Bass labels, all of the big ones, Hospital Records, V Recordings, RAM Records, etc. There was something about all of these which really followed a very strong ethic, bold fonts, easily identifiable elements, and that was the foundation we took for Hocus Pocus
PROCESS
Hocus Pocus records have been about for a long time, and that Octopus has been a pinnacle, that’s why we had to keep him alive! He just wasn’t very visible, it wasn’t immediately clear what he was, so we had to simplify. Each of the logos we created had to have some sort of link to the octopus, including one having records for 6 of the tentacles!
Through development, we simplified even further and paired it with a very strong font that sat so nicely in the gap created by the bottom tentacles. This added to the whole evil vibe of the logomark, it really signifies the dark elements of the music Hocus Pocus release!
RESULTS
We work with Hocus Pocus Recordings on a constant basis, maintaining their website, creating new artwork for all their releases and just all-round being their brand guardian, ensuring what’s being put out aligns with their values and presents their voice in a way that really drives home the Hocus Pocus vibe!
Let’s collaborate
We’re a branding & marketing studio who are excited about making a difference, we care, we’re not rude, we are R U Doing Enough!
