We got to work with logo ideas, mostly circular and that was to represent a record label vibe, as to demonstrate music management. We needed something to bring the heat (so to say) so we ignited it with the flame in the middle, combining both the record label and the flame, meant that we could bring the music and the hard-hitting passionate energy together.
This was completed with the text – almost like a sports brand as the name hugged the circle! Our rule of thumb is 3 colours maximum. So to add depth, we needed to be subtle without adding more colour, that’s where the shadows of the flame came in. To tie it all together we added an outer yellow outline.