Jay Alexzander – Brand Launch
Taking a talented artist to the next level, we revamped the brand identity for Jay Alexzander to amplify his voice wherever he went.
BRIEF
A revamp to reflect the growth of his voice
Jay Alexzander, a talent hailing from South London approached RUDE for a whole brand revamp, to reflect the growth of his voice. He needed something that would amplify his voice even more than it already had been. We took his old brand and gave it the RUDE touch, refining his logo mark and also refining the logotype underneath.
PROCESS
Encapsulating his values to motivate
We developed his logo and then started to craft things together, creating a colour palette that represented his style of music. His covers have varied from many different styles, but that JA logomark still encapsulates his values and his drive to motivate.
RESULTS
As his sound develops, so does his brand
Jay Alexzander has gone on to tour with Ady Suleiman; a Motown tribute act and several other endeavours. We have worked closely with him to develop his social media over 2020 and by listening to his audience, we have been able to generate results for his brand, that he never thought were possible!
Let’s collaborate
Got a project?
We’re a branding & marketing studio who are excited about making a difference, we care, we’re not rude, we are R U Doing Enough!