Nutty Nuttly – Brand Launch
Creating a nutty brand, to ensure it was noticed. the competition is stiff, but there was something special behind this brand – the core family values.
BRIEF
A nutty brand born from 2020!
RUDE was tasked with creating a brand for Nutty Nuttly, which started off as a 100% Natural Peanut Butter offering, we got to work researching the market and saw that we needed to be very bold and bright to stand out, focusing less on logomarks and focusing more on a logotype, consisting off 2 fonts, one sans serif and a script font to really tie it together. This was then finished off with green and brown, two natural and earth colours that can still dominate the peripherals.
PROCESS
Slightly cheeky and 'nutty' tone
Once the logo was done, we had to start creating the brand, choosing the right tone of voice was easy, we had to be slightly cheeky and ‘nutty’ at the same time. Everything that was created was an embodiment of these 2 personality traits, from their social media to the jar design. People knew they were going to be getting a great product that would withstand the test of time.
RESULTS
An absolute sell out of their first batch!
Nutty Nuttly has gone on to sell out their first batch of jars, all created by RUDE. We work closely with them to align their social media content to make sure they are getting their message to the masses in a consistent manner!
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