Mars Incorporated – Fresco
We created a brand and assets to accommodate a game that would be used at Mars Inc’s exhibitions.
BRIEF
A yoghurt brand designed to look straight out of Mars
Mars Inc, approached RUDE to create branding and assets for a game that was being used at their exhibitions. The question here was ‘how do we make a yoghurt brand look like it came out of Mars’ plethora of brands?’
PROCESS
We don't shy away from the current brands, we embody them in everything!
The answer was, we do not shy away from the current brands. This was pertinent to this project to make sure as soon as someone saw the logo, they had some mind and visual correlation to exactly where it drew inspiration from.
Mockups were also crucial to this project. RUDE developed 3 brands under Fresco, that all required conceptualization in the form of: Kids yoghurt (Smoozoo), Luxury yoghurt (Grekos) and a yoghurt drink (YoGoGo).
RESULTS
Delivered within the tight deadline, the RUDE way
We delivered the Fresco brand assets, including logos and concepts within the deadline. This was due to strategy and discovery throughout the process. The Fresco brand and all 3 yoghurt brands were then produced into the game, to be used at MARS’ exhibitions over the 2018 period.
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