Early Years PE – Brand Launch

Josh from Early Years PE approached us to build out what he had in his mind, equipped with some screenshots he created in Microsoft Word, it was clear what he was trying to do to us, but it required some strategy and planning so we worked closely with Josh to develop those screenshots into initial ideas.

Once this was done, we moved into refinement, trying out different styles, adding new slogans and chopping and changing  along the way to lead to the final logo (with a lot of input from experts in his field!). We added baby footsteps on top of the ‘Early Years’, retaining the rainbow-inspired colours Josh originally envisioned. This then doubled up as the pattern we used across all content, creating a playful, yet consistent visual identity that reflects the energy and creativity of Early Years PE.

With the identity established, our focus then shifted to bringing Early Years PE to life, digitally. Working closely with Josh, we developed a website that balanced energy and professionalism, translating his vision into a clear, engaging experience for nurseries and parents.

Through thoughtful structure, refined messaging and vibrant visuals throughout, we created a platform that communicates value quickly, whilst still maintaining a playful personality true to the brand. Strategic placement of key content and clear calls to action ensures visitors can easily understand the offering and take their next step.

The result is a confident, personal brand presence that, within 2 years of trading, has already positioned Early Years PE as a trusted leader in early years physical education.

Our work with Early Years PE has by no stretch stopped, we work with them as an ongoing creative partner, supporting Josh as the brand grows and evolves. We’ve seen significant growth during their 2-year tenure as a company, continuing to refine and expand the brand across new materials, ensuring consistency across every touchpoint, including the lesson plans that he provides his coaches with!

From digital assets and social content to print media and promo designs, we help maintain a cohesive, recognisable presence that truly reflects the energy and professionalism of Early Years PE. As the offering develops, the brand grows alongside it – staying confident, aligned and most importantly playful with its early years audience.