Let’s just bring up the key ones we all see – Apple, Starbucks, Nike, Twitter & Pepsi – we ALL know who these are without even having to look at the name underneath, okay yes that has been built over the years but they all started from minimal reputation. A logo-mark is supposed to embody your brand without the need to write the brand name underneath.
The stages of a logomark are
- The logo mark intrigues your audience, they want to know more,
- They see the logomark more and more, their mind slowly acquires it
- It is woven into their mind, its so visible, so clear cut that no matter where they see it, it has authority over a certain part of the mind and it will always resonate and will give them a sense of quality (This is where Nike is) you see that swoosh and bam, you know that that is something of quality and something you want to buy.
