Okay we know this one has got a few eyebrows raised 🧐, but stay with us. Colour & Type are so important and crucial to create consistent within your viewers mind, are you getting it right?
Did you know colours elicit different unique emotional responses?
Red – Passionate, aggressive, important
Orange – Playful, energetic, cheap (Think EasyJet)
Yellow – Happy, friendly, warning
Green – Natural, stable, prosperous
Blue – Serene, trustworthy, inviting
Purple – Luxurious, mysterious, romantic
Pink – Feminine, young, innocent
Brown – Earthy, sturdy, rustic
Grey – Neutral, formal, gloomy
Black – Powerful, sophisticated, edgy
White – Clean, virtuous, healthy
Beige – Accentuates surrounding colours
That’s why we work with you to get the right colour/colours to represent your brand and to ensure your audience is feeling the right emotions to align with your brand tone and values.
This process can be considered a rebrand, as you’re offering a complete different aesthetic, without having to change your logo.
Okay so we’ve explained the importance of colour, now type? 🤔 Well, let’s put it like this, you could have the same font as everyone else, or a unique pairing that straight away (combined with your new colour combo) already clicks with the mind of the audience – which one would you go with?
